Google's New Review Algo: What We Know
Removal of reviews is apparently influenced by business category, age of the GBP, review solicitation, review velocity and whether the reviewer actually visited the business.
- Google's new AI review moderation has benefits, but it's also generating false positives and creating confusion.
- Not all business categories are impacted; realtors/real estate, home services and photography were more than others.
- Local marketers must adjust expectations and proceed cautiously; review velocity also appears to trigger removal.
Updated 6/20/2023: Google has created a new support form where businesses can ask Google to reinstate missing reviews. See our step by step Guide...