Subscribe
Analysis

Same Product, New Name: A History of Google Local Profile Name Changes

Introduced as 'Google Local Business Center' in 2005, the local listings management tool has been through five iterations, landing on 'Google Business Profile.'

Adam Dorfman

Same Product, New Name: A History of Google Local Profile Name Changes
Photo by Unsplash
  • Google has rebranded Google My Business (GMB) as Google Business Profile (GBP).
  • Since it was introduced as Google Local Business Center in 2005, this is the fifth rebrand – reflecting Google's test-and-learn culture (and missteps).
  • GMB was often seen as an SMB product; GBP is a more size-neutral idea that also embraces multi-location brands.