Analysis Paid-members only Our Chatbot Future Is Here OpenAI's ChatGPT is impressive and has sparked the internet's collective imagination. This is only the beginning.
Analysis Paid-members only The Hidden Side of CX: Mining Unstructured Data Unstructured data from customers gives businesses a unique opportunity to inform strategy and customer experiences.
Analysis Paid-members only How Might TikTok Embrace Location-Based Marketing? TikTok offers a multiple opportunities for local marketers of all sizes, provided you do your homework.
Analysis Paid-members only Google Plays Catch-up to Amazon in Product Search Google is the underdog in product search. The company is aggressively trying to close the gap.
Analysis Paid-members only Same Product, New Name: A History of Google Local Profile Name Changes Introduced as 'Google Local Business Center' in 2005, the local listings management tool has been through five iterations, landing on 'Google Business Profile.'
Analysis Featured Paid-members only First Party: Four Ways Businesses Should Respond to Apple and Google's Latest Privacy Moves Cookie and ad ID deprecation have created uncertainty but also opportunity, as companies focus more on first party data as a source for personalization.
Analysis Featured Paid-members only How Google Supports Pride Despite several missteps along the way, Google has evolved from tentative to very strong support of LGBTQ+ communities.
Analysis Paid-members only Google Empowers Users, Creates New Headaches for Businesses Google is helping local businesses by encouraging more user-generated content. In theory this is good. But more content does not always mean more high-quality content.
Analysis Paid-members only Why Businesses Need to Tell Visual Stories with Their Employees In this era of visual storytelling, employee information and images are a way to build trust and humanize your brand.
Analysis Paid-members only Why Chat Matters to Google Google’s blueprint for evolving its products for businesses is to read consumer behavior and revise its business tools accordingly. One important example is how Google is evolving its online chat functionality for businesses.
