Breaking the Google Habit
Google is no longer the only search game in town.
- Google is no longer always the fastest and most reliable way to find information. It failed to find a report, while Perplexity succeeded.
- The quality gap between search competitors is narrowing; some offer new benefits (e.g., privacy, simplicity, content generation).
- Google's dominance is not in immediate danger, but its long-term evolution is uncertain, as actual alternatives begin to emerge.