Confessions of a Google Local Guide
Google incentivizes quantity over quality with user-generated content. Local businesses should take control of their profile images or be at the mercy of the UGC hordes.
- First with Mapmaker/City Experts and then with Local Guides, Google has long encouraged UGC quantity over quality in the form of reviews, photos and edits.
- Google local search generates a massive number of photo views.
- Whether or not you believe this “confession," businesses need to take control of their profile images or someone else will.
Last week, Google notified me that I was a top photographer on Google Maps and my photos had achieved an amazing 25,000,000 views (yes that is a 25 followed by 6 zeroes). How had I gotten to this point?
