Consumer Review Trust Down but Usage Up
Trust in reviews has been declining since 2017, but consumers still rely on them to make decisions. Businesses must adapt review strategies and embrace the negative review.
Brightlocal has been surveying consumers about their attitudes towards reviews since 2010. The survey gives us insight into how those attitudes have evolved over a long period. One result that has intrigued me is the change in answer to the question: Do you trust online customer reviews as much as personal recommendations?