Ep 150: On-page factors & Google updates, Learnings from a G Quality Rater, What is the future of SEO?

Part 1 starts 00:13 - What on-page factors are associated with sites that see big gains or declines after Google updates?

Cyrus Shepard explains his recent research looking at correlations between a range of on page factors that might affect Google’s perception of your site and analyzes which factors were associated with increases or decreases in site visibility. Are stock photos a death knell? Are ads a deal breaker? Should contact information be on every page?

Segment Reference Article:

Winning & Losing Big Google Updates: 50-Site Case Study

Part 2 starts 21:30 - What Cyrus learned from being a Google Quality Rater?

It isn’t easy to become a quality rater. It is hard work and pays beans but someone had to do it, right? Cyrus jumped into the breach and from his experience explained how these guidelines should inform your site. 

Segment Reference Articles: How 16 Companies are Dominating the World’s Google Search Results (2024 Edition)

I Secretly Worked As A Google Search Quality Rater (You Can Too)

Google Page Quality Scorecard

Part 3 starts 41:30 - What is the future of SEO?

Things are changing fast. Ai is stealing eyeballs and impacting search results. How long does SEO have and should we all be looking for other jobs or will generative AI solutions to search just increase the opportunities? Will Google continue to be the main source for leads going forward?

Segment Reference Article:

Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro