Ep 170: The Increasing Role of Brand in Digital Marketing & SEO
Conversation with Mordy Oberstein of Wix on: The Role of Brand in SEO, Brand Differentiation and Local SEO, Practical Approaches to Brand Building and the Role of AI in Content Creation
Part 1 starts 00:13 - The Role of Brand in Seo
We speak with guest, Mordy Oberstein on the role of branding in SEO, particularly how it has re-emerged as a significant factor in conversions and SEO. We explore the interaction between brand and user experience, and the introduction of Google’s emphasis on brand in its algorithms.
Segment Reference Articles
Why You Should Be Focusing On Brand Marketing Right Now
How Brand Building and Performance Marketing Can Work Together
Part 2 starts 25:39 - Brand Differentiation and Local SEO
We delve into how brands differentiate themselves in the marketplace, particularly in local SEO contexts. What are the challenges small businesses face in building brand recognition? How do brand elements like reputation and local engagement impact SEO performance?
Part 3 starts 46:15 - Practical Approaches to Brand Building and the Role of AI in Content Creation
We focus on practical advice for SEO professionals on integrating brand-building strategies into their work. Mordy also explores the role of AI in content creation, highlighting the potential benefits and pitfalls of using AI tools in a strategic and controlled manner.
Segment Reference Articles