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Ep 192: Google Review Fraud, with Curtis Boyd of The Transparency Company, P#2

Businesses and consumers are learning how to cope with with fake reviews. If you are big business with fake reviews, the FTC is coming hard and fast in 2025.

Near Media

Ep 192: Google Review Fraud, with Curtis Boyd of The Transparency Company, P#2

Picking up from part 1, Mike Blumenthal and Greg Sterling continue their discussion with Curtis Boyd, CEO of the Transparency Company,* focusing on the pervasive issue of review fraud. They explore the current landscape of consumer trust in online reviews, implications of new FTC regulations and the challenges SMBs face in maintaining review integrity. Curtis shares his optimistic outlook on potential solutions and emphasizes the importance of transparency in the review process. The conversation also delves into practical strategies for businesses and marketers to combat fake reviews and improve their online reputations.

00:00 Introduction to Review Fraud and Transparency Company
00:23 Future of Review Integrity
08:40 Strategies for Businesses and Marketers
17:55 Optimism Amidst Challenges

Takeaways

  • 98% of consumers rely heavily on reviews.
  • Curtis believes in solutions for review integrity.
  • Targeting businesses that buy fake reviews is crucial.
  • People often doesn't read reviews, only looks at star ratings.
  • Consumers are being misled by fake reviews.
  • Fake one-star reviews are removed faster than five-star reviews.
  • Businesses need to understand the impact of fake reviews.
  • Education on review compliance is essential.
  • Larger businesses must monitor their reviews closely.
  • Increased fines may lead to better compliance from companies.

*The Transparency Company is Near Memo's inaugural podcast sponsor. If you're interested in becoming a sponsor of this podcast contact us.