EP 193: Google Maps: New Features, The Importance of Brand and Declining Review Trust
We explore the newest Map's Top Lists feature, the implications of new GBP messaging features, the ongoing decline in consumer trust in online reviews & the potential impact of Google's new 'Ask for Me' AI feature on local businesses.
00:00 Celebrating 20 Years of Google Maps
02:42 New Google Map Lists; Trending, Gems & Top List
12:09 Exploring New Messaging Features in Google Business Listings
18:30 Erosion of Review Trust
31:59 Google's New AI Features: Ask For Me
In this episode, Greg and Mike discuss the 20th anniversary of Google Maps, highlighting its evolution and new features. They delve into the newest Map's Top Lists feature, the implications of recent GBP messaging features for businesses and the ongoing decline in consumer trust in online reviews. The conversation also introduces Google's new 'Ask for Me' AI feature, exploring its potential impact on local businesses and consumer interactions.
Takeaways:
- Google Maps revolutionized navigation with its interactive features.
- The new restaurant Map List feature in Google Maps enhances visibility for businesses.
- Brand queries are crucial for businesses to appear prominently in Google Maps.
- Consumer trust in online reviews is declining significantly.
- People are increasingly relying on star ratings over review text.
- Google's new messaging features require businesses to respond quickly to inquiries.
- The 'Ask for Me' feature aims to streamline appointment bookings for consumers.
- Businesses need to build relationships with local media for better visibility.
- Trust in online reviews is now lower than personal recommendations.
- Google's rollout of new features should raise skepticism among local businesses.
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