EP 230 - TikTok’s Local Play: How Gen Z Is Rewriting Local Search

Gen Z’s search habits are changing fast — 62 % now use TikTok to find local businesses. Greg Sterling, Mike Blumenthal, and Celeste Gonzalez (Rickety Roo) Explore how TikTok’ and their Local Explorer program could redefine local SEO and authentic review discovery. Sign up to access for free.