Ep 85: Whitespark’s Effort to Reach an Underserved Part of the SMB Market with Its SEO Services

Allie Margeson, Director of SEO Services for Whitespark, joins Greg and David for this episode of the Near Memo. She takes a deeper dive into the logic behind, and the mechanics of, Whitespark’s new three-tiered service offering which involves not just Google Business Profile optimization but website updates and linkbuilding.

Allie and Whitespark have a unique perspective on serving small businesses that most agencies and SaaS companies ignore, due to the difficulty of serving them profitably. She shares some behind-the-scenes information about Whitespark’s delivery model and go-to-market strategies that make this service effective for its clients and profitable for its bottom line.