Ep 88: Just How Prevalent Are Zero-Click Search Results? (featuring Marcus Tober of Semrush)

Marcus Tober, SVP of Enterprise Solutions for Semrush, joins Greg and David for this episode of the Near Memo.

The trio discusses Semrush’s recent zero-click search study in depth. Conceived as a slightly more nuanced follow-up to Sparktoro/Rand Fishkin’s provocative original look at this concept, Marcus takes us through some of the important high-level findings. There’s of course plenty of discussion around what this means for locally-oriented marketers, and how marketers should use the results of the study to inform their overall SEO strategy.