The Google Guarantee-LSA Scam in Home Services: A Marketer's Insight
This eye-opening interview with Zachary Dotson, an experienced HVAC marketer, sheds light on a rampant scam in Google LSAs and its impact on legitimate businesses. He exposes the challenges in tackling these scams and the lack of response from the authorities and Google.
In this 13 minute video we interview Zach Dotson, a marketer in the home services space who confronts Google Local Service Ads fraud every day. He describes the impact on not just the customers but on his business as well.
The following is a lightly edited transcript of the discussion.