With $4.2M Fine, FTC Kills 'Review Gating'
The agency signaled it's going to get tough on brands and platforms that engage in review manipulation.
- Fashion Nova agreed to pay $4.2 million for “review gating” and suppressing negative consumer reviews. Yotpo was the review platform.
- The FTC sent a letter to 10 review management platforms directing them to not "take improper steps to avoid collecting or publishing negative reviews."
- The agency also issued new, very specific guidance for marketers and brands on impermissible behaviors in the consumer-review space.