FTC's Review Guidelines Part 2: Platforms
The FTC's guidance for review platforms is sweeping. But enforcement will be selective and "closed platforms" are the most likely targets.
- There are four main types of review platforms under the FTC guidance: but closed vs. open systems is the main distinction.
- Not all rules apply to all categories. The FTC is trying to enforce transparency during review collection, moderation and publication.
- Limited FTC bandwidth means uneven or selective enforcement. Closed review platforms will be the most likely targets.