FTC's Review Guidelines Part I: Business Marketers
The FTC's new guidelines simplify many things about review solicitation and moderation, but other areas are now murkier.
- The FTC released new guidance for online review platforms and business marketers, defining key principles for collecting and publishing reviews.
- The guidelines are much more specific than in the past and address review solicitation, moderation and working with review platforms.
- Generally they're a big improvement. But some areas, such as incentives and material connections (employees, friends and family), are murky or complex.