Google Completes GBP Reviews for LSAs Swap in EU
In the UK & EU and perhaps other EMEA countries, Local Services Ad accounts must now be connected to a Google Business Profile and LSA reviews are being replaced by GBP reviews.
In the UK and much of the EU, as we reported in May, Google has sent out emails to Local Services Ads (LSAs) accounts confirming the need for ads to be associated with a Google Business Profile (GBP) and the end of LSA-based reviews. Businesses that failed to associate their LSA accounts with GBPs had their ads turned off.