Google Increasingly Showing Product Images in Local Packs

Google has been working steadily for at least a decade toward real-time product inventory in local search results.

Google Increasingly Showing Product Images in Local Packs
  • Google is showing more Merchant Center product images in the Local Pack across listings. The experience is currently awkward.
  • Right now, these Pack results will only appear on mobile for certain brand-level product searches.
  • Local shops should connect their POS with Google (e.g., Pointy, Shopify WooCommerce). Those that do will benefit, as Google exposes more local inventory over time.