Google LSA Brand Ads = Enshittification
It has become increasingly clear to those on the front lines that Google's singular focus is on increasing revenue at all costs.
Over the past six months Google has increasingly shown Local Service Ads (LSAs) on brand (business name) queries. More and more brand queries are now showing LSAs.
BREAKING NEWS.
— Anthony Higman (@AnthonyHigman) February 9, 2024
It Looks Like Google Just FULLY Rolled Out Branded Local Services Ads And It's NOT A Setting That You Can Control.
WTF? I Thought That This Was Going To Be A Opt In Setting?
Also A Ton Of Wild Inconsistencies With This. Still Digging Into This Will Report… pic.twitter.com/kmdL4oHzQA