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Analysis

Google Surfaces Small Business E-Commerce Sites in Local Results

A new "online stores" card started appearing in some mobile search results, offering a mix of SMB e-commerce and national brands that sell locally.

Mike Blumenthal

Google Surfaces Small Business E-Commerce Sites in Local Results

Our Take:

  • New mobile "online stores" card appearing in some results, offering a mix of SMB e-commerce and national brands that sell locally.
  • Google is also promoting a card for local restaurant online ordering, using the Google Food Ordering platform instead of third parties.
  • It's all part of Google's strategy to differentiate from Amazon and Walmart, using local data and its strength in local search.

With the rollout of the new Google mobile design, we are seeing a number of new and modified features in the local mobile results.