Google's Online Food Ordering Is Magical, and the Future of Local Search

Google's online ordering test offers a highly streamlined process that is so smooth you realize the future is here, and it is now.

Google's Online Food Ordering Is Magical, and the Future of Local Search
  • Google’s new friction-free food ordering test exposes its larger vision for the future of local.
  • Google made the process remarkably intuitive and minimized keystrokes. It had my payment information on file and knew my location, making it painless – without an app.
  • Google also reduced food delivery to a commodity by masking the company doing the actual delivery (DoorDash).