The High Cost of Fake Reviews
Whether through incompetence or egregious self-interest, Google has allowed companies like Kelly Forklift to continue to perpetrate customer deception and highlight themselves in search results.
- Fake reviews are directly resulting in purchases and major economic losses. This is one story of the impact of fake reviews, but representative of a much larger problem.
- While buyers can and should beware, Google has convinced us to trust its review summaries, which can mislead. A deeper look reveals the fraud lurking below the surface.
- Given the increasing sophistication of Google AI, why can’t the company deploy it against review fraud on its own platform to prevent bad businesses from looking good in search results?