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Analysis

HomeAdvisor Cheated SMBs for Years – FTC

The FTC filed a complaint against HomeAdvisor, saying the company overcharged SMBs and misrepresented leads, and the "likelihood they would result in actual jobs," since 2014.

Mike Blumenthal

HomeAdvisor Cheated SMBs for Years – FTC
Photo by Annie Gray / Unsplash
  • The FTC said HomeAdvisor "misrepresented the quality, source of leads, and likelihood they would result in actual jobs" since 2014.
  • HomeAdvisor, which is owned by ANGI Homeservices, is also accused of pricing deception.
  • The FTC action casts a shadow over the arena of national-local lead generation and highlights structural problems in the model.