Image Packs and the Localization of Google Product Search
In the past, image search optimization was complicated and returns were minimal for local businesses. That's all starting to change.
- Image packs with product tags now are now appearing more frequently in local search results.
- Whether due to the increasing use of e-commerce platforms or because Google is just showing them more often is not clear.
- Image search optimization has not been a high SMB priority. But Google’s desire to capture more product searches means local businesses should focus on it.