Local Listings Domino Theory
Four years after Yext went public, market consolidation finally appears to be happening in the local listings management space.
- Several years after Yext went public, investors are showing renewed interest in the local marketing solutions/SaaS/presence management segment.
- Listings management has grown and fragmented since the Yext IPO, but there’s a perception it's now a commodity. So companies are building an expanded product suite around listings.
- Recent IPOs of SEMRush and SimilarWeb may be partly responsible for a new wave of consolidation that appears to be happening.
The local listings management/store locator business has been on a bit of a roll lately. In just the past few weeks we've seen big funding rounds and acquisitions:
- Uberall raised $115M and acquired MomentFeed
- DevHub acquired BrickWork Software
- iContact acquired Moz, including Moz Local
- SOCi raised $80M
What's driving all this activity?