Looking Back at 2021
Thank you for joining us for the first year of Near Media.
Despite it being a hard year, we relished the opportunity to appear in your inbox and hope that we have added value to your daily life.
For members, we produced a downloadable PDF that looks at Apple's improvements to Maps for local discovery and their increasing role as a source for SMB customers. If you sign up you will receive your copy:
For the year we published 150 newsletters, 45 podcasts and 37 analysis posts, with help from Adam Dorfman, Miriam Ellis, Andrew Shotland, Chris Silver Smith and Curtis Boyd.
Top 10 Most Read Articles for the Year
Nov: Google's New Business Profile: When Search Becomes a Political Tool
Aug: Reviews on Apple Maps: A Complete Guide
May: How Google Came to Dominate Local Reviews
May: Confessions of a Google Local Guide
Nov: Apple Maps: The Road to Discovery (Part 2)
June: Google's Online Food Ordering Is Magical, and the Future of Local Search
Nov: Apple Maps: The Road to Discovery (Part 1)
July: Google to Permanently Allow Chains the Ability Create Posts via API
July: The High Cost of Fake Reviews
June: Local Listings Domino Theory
Top 5 Most Popular Podcasts & Videos
EP 44: Local Search Ranking Factors Interview with Darren Shaw
EP 40: Google My Business Rebrand - Is it a chance to fix GMB or an opportunity to nuke part of the stack?
EP 31: MailChimp selling for $10b?, 1-800-Contacts sues Warby Parker over Adwords, Will Yahoo rise again?
We wish you the best for the coming year.
Mike, Greg & David
PS We always appreciate your feedback so if you have suggestions please take our 2 minute survey.