Is Google Replacing LSA Reviews with GBP Reviews?
A UK notification suggests that LSA reviews are going to be "unified" with Google Business Profile reviews in July.
Local Services Ads (LSA) reviews have long been total crap and wildly effective at deceiving consumers. They are easily faked, readily bought, open to a great deal of abuse and offer no effective moderation process. They have been distinct from Google Business Profile reviews and I have long wondered why Google didn't just create a single, effective review system.
Now, they might just be heading in that direction.
A user in the UK recently shared this LSA notification with me indicating that (at least in the UK) LSA reviews are going to be replaced with Google Business Profile reviews.
