Vendasta Buys MatchCraft to Accelerate Ad Offering
The deal accelerates and rounds out Vendasta's "end-to-end" platform for its local channel partners.
Vendasta has acquired MatchCraft from Advance Local, which publishes newspapers and associated websites and is owned by Advance Publications. Advance bought MatchCraft in 2014. MatchCraft was formed in 1998, the same year Google was founded.
For most of MatchCraft's history it has worked with channel partners focused on selling advertising services to small businesses (SMBs) – initially paid-search but now across digital channels. The terms of the deal were not disclosed.
The following is a Q&A interview with Vendasta CEO Brendan King about the acquisition and why it makes sense for both companies.