May Round-Up from Near Media

With May, spring and Google I/O both arrived. And while I/O was largely about vaporware & vapor wearables, spring has been about the real deal; sunshine and flowers.

Analysis

Local Visual Search Center Stage at I/O by Greg Sterling

Amazon, Just Say No to Earth Day Marketing by Mike Blumenthal

The Hidden Side of CX: Mining Unstructured Data by Adam Dorfman

E-books  for our Members

Google Local Visual Serps: Images Improve Ranking, Branding & Conversions

Apple Maps: The Road to Discovery

Podcasts

Ep 66: Walmart does drones, GML: AI, automation & images are future, Local inventory ad unit mimics 3-pack

Ep 65: Mourning Bill Slawski, Will people use My Ad Center? Baby formula shortage shows CTR impacts rank

Ep 64: SMB more successful with content, Google I/O dreams big but puts in stake around Local, Multi-search & Lens + Near Me

Ep 63: Earth Day promos damage reputation, CX - more than a #, SMBs need an integrated digital approach

If you have a topic you would like us to cover or that you would like to cover, just let us know. We welcome the input. Send us an email: gsterling@nearmedia.co