Recession-Proof Your Brand with Local Marketing
A looming recession doesn’t need to be a brand’s’ worst nightmare; local marketing strategies can help them survive.
Is a Recession Coming?
Seven in 10 (70%) Americans believe a recession is imminent. Not all experts agree on the timing, or if it will happen at all, but there are some leading indicators at play. These include a general slowing of the economy, layoffs and multiple Federal Reserve interest rate increases.
Even if a recession does not happen, or it’s short lived, planning for the worst is better than being caught unprepared. Here are key strategies, informed by Fratzke’s research, to help local brands stay strong during a recession and thrive during the recovery that follows.