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First Party: Four Ways Businesses Should Respond to Apple and Google's Latest Privacy Moves

Cookie and ad ID deprecation have created uncertainty but also opportunity, as companies focus more on first party data as a source for personalization.

Adam Dorfman

First Party: Four Ways Businesses Should Respond to Apple and Google's Latest Privacy Moves
  • Despite Google and Apple’s recent anti-tracking privacy moves, personalization is alive and well.
  • Businesses must capture and utilize first party data and engage with reviews. They should act on the information in reviews.
  • Emerging tools are closing the cookie gap, enabling businesses to create more personalized experiences on their sites.