Semantic Photography: Low Hanging Fruit to Increase Google Local Conversions
Google is placing increasing emphasis on visual search. This presentation talks about how to scale a photographic effort for multiple locations.
In May of this year, at Google Marketing Live, Google VP Jerry Dischler proclaimed, “We’re transforming the SERP into an endless stream of visual ideas."
This transition to highly visual search results has been taking place over the past six years or so, to the point where images now comprise as much as 36% of the pixels on a search results page.
In this video capture you can see the many visual elements that Google has included in this typical local search for "Breakfast, NYC."