iOS 18.2 is coming this week, with new AI features and ChatGPT Siri integration. The buzz is likely to increase consumer interest in Siri. More intriguing is Siri's growing use of Apple knowledge graphs to answer many queries directly on device and its potential impact on Google.

When ChatGPT is added to Siri as part of iOS 18.2, we're likely to see a significant increase in Siri usage, a good portion of which will be local search.

SearchGPT just rolled out to the general public. It's genuinely impressive.

Recent tests of Google's AI Organized search results restaurants and bars is striking. The many local carousels create a highly visual search results that dominates the page and reflects an all Google approach to search that leaves little room for anything else.

The new rule will make it easer to go after and punish egregious offenders but many players in the "fake review economy" will still fall under the radar.

In the UK & EU and perhaps other EMEA countries, Local Services Ad accounts must now be connected to a Google Business Profile and LSA reviews are being replaced by GBP reviews.

It's taking longer for Google to address bugs, often with very real consequences for local businesses.

Google local SERPs are becoming a festival of "self-preferencing."

GBP Chat's rise and fall is an example of Google's approach to local product development, which often hurts small developers and innovation more generally.

Google and Yelp allowed fake reviews of unethical plastic surgeon to remain up for 18 months, causing damage to thousands of people.

Everything seems up for grabs these days on Google. Check out this 100% local graph results SERP.

The developer conference keynote was all about AI, search not so much.

A UK notification suggests that LSA reviews are going to be "unified" with Google Business Profile reviews in July.

A federal judge found Allure Esthetic wrongly prevented patients from posting negative reviews with illegal NDAs.

While the traditional approach to SEO may survive for awhile, marketers need to branch out and create content that can't easily be replicated by AI.

How long the review ban will last has come up a number of times in the forums, with no official Google confirmation of the ban or when it might end.

The potential for AI in Google Maps is huge. However, while interesting, the results so far are unimpressive.

It has become increasingly clear to those on the front lines that Google's singular focus is on increasing revenue at all costs.

This eye-opening interview with Zachary Dotson, an experienced HVAC marketer, sheds light on a rampant scam in Google LSAs and its impact on legitimate businesses. He exposes the challenges in tackling these scams and the lack of response from the authorities and Google.

Google's brand credibility and its 'Google Guarantee' are enabling LSA scammers. And neither the police nor Google seem to care. Hear a victim’s account.

Google has seen every type of spam and scam in local, yet they've now infiltrated Local Services Ads, which carry a Google "guarantee." This makes Google complicit in deceiving the public.

Joy Hawkins of SterlingSky and Darren Shaw of Whitespark, joined Mike and Greg to talk about how AI has impacted local SEO. They discuss specific use cases and the future.

The findings highlight the importance of reviews in a wider range of business categories than we previously suspected and the need for tailored strategies based on category and location.

Citations and NAP consistency have dramatically declined in their ranking influence, since 2014 when they were widely considered to be the number one local ranking factor.

The seemingly new Google Ambassador program holds out the promise of better support. But that's probably an illusion.

The best time to ask for reviews isn't the next day; it may be more than a week after the transaction according to new research.

Apple unveiled its long-awaited XR headset today. It's technically impressive but faces an uphill climb to mainstream success.

SGE is arguably the single biggest change to the Google SERP in over 20 years. But will it stick?

Google appears to be hedging with an AI-enhanced Google.com and an upgraded version of Bard simultaneously.

Google is no longer the only search game in town.

Every 12 months the survey offers an invaluable crash course in local SEO best practices.

Fake review attacks are an ongoing and serious problem. Google makes it difficult to get them removed but with inside knowledge and determination it is possible.

I don't believe it's hyperbole to say, "this changes everything."

Google's motto appears to be "release buggy products and externalize their costs."

Join David Mihm, Mike Blumenthal & Greg Sterling as they discuss why the Apple Business Center is significant for SMB and enterprise marketing. Both a video and full, edited transcript are available.

Apple Business Connect now offers insights into traffic and conversions. In some categories it will outpace both Facebook and Yelp as a source for conversions & new business.

OpenAI's ChatGPT is impressive and has sparked the internet's collective imagination. This is only the beginning.

Removal of reviews is apparently influenced by business category, age of the GBP, review solicitation, review velocity and whether the reviewer actually visited the business.

With Google's new AI-driven review filter, you're going to lose some reviews. Here's how to navigate the new system without going crazy.

Make sure you know your GBP CID numbers and have backups of your reviews; you'll need them sooner or later.

Google is placing increasing emphasis on visual search. This presentation talks about how to scale photographic efforts across multiple locations.

A looming recession doesn’t need to be a brand’s’ worst nightmare; local marketing strategies can help them survive.

Google has shut down new reviews for Planned Parenthood and other reproductive healthcare businesses. The action raises a number of unanswered questions.

As privacy concerns have grown, personal data websites, often built on exploitation and deception, have seen their Google rankings fall dramatically.

Doing the right thing is also good business.

Legitimate reviews appear to be collateral damage from a stepped up Google effort to address review spam.

Among a flurry of announcements, Google Maps 'Immersive View,' Multisearch Near Me and Scene Explorer reflect the increasingly visual future of local search.

Every holiday or cultural event now is embraced as a marketing opportunity. But brands risk being seen as inauthentic or hypocritical if all they do is talk and don't walk the walk.

Unstructured data from customers gives businesses a unique opportunity to inform strategy and customer experiences.

Google is putting increasing emphasis on local product inventory search as it tries to better compete with Amazon.

Google now explicitly states that in-store product availability is a local ranking factor in its own Google Business Profile documentation.

Trust in reviews has been declining since 2017, but consumers still rely on them to make decisions. Businesses must adapt review strategies and embrace the negative review.

Google was gaining reviews until 2017. Then everything slowed way down.

We got a copy of the heavily redacted complaint, which contains numerous claims of misrepresentations to SMBs.

Google has been working steadily for at least a decade toward real-time product inventory in local search results.

The FTC filed a complaint against HomeAdvisor, saying the company overcharged SMBs and misrepresented leads, and the "likelihood they would result in actual jobs," since 2014.

Yelp made structural changes during COVID that improved performance, but there are major obstacles to growth going forward.

TikTok offers a multiple opportunities for local marketers of all sizes, provided you do your homework.

Feeling nervous, Google is intensifying its anti-antitrust campaign, lobbying SMBs to "take action" and automating their emails.

Ten review management platforms were put on notice by the FTC. Here they are and what got them into trouble.

The FTC's guidance for review platforms is sweeping. But enforcement will be selective and "closed platforms" are the most likely targets.

The FTC's new guidelines simplify many things about review solicitation and moderation, but other areas are now murkier.

Google allowed a fake reviews company to snatch its old Facebook URL.

The agency signaled it's going to get tough on brands and platforms that engage in review manipulation.

The deal accelerates and rounds out Vendasta's "end-to-end" platform for its local channel partners.

Some consumer review sites are happy to turn a (partially) blind eye to fake reviews, because they're driving revenue.

Google is the underdog in product search. The company is aggressively trying to close the gap.

The survey chronicles Google's evolving local ranking algorithm and captures local SEOs' changing tactics over time.

Google, in an effort to regain control of the antitrust narrative, has brazenly and deceptively enlisted small businesses to argue the company's case.

Introduced as 'Google Local Business Center' in 2005, the local listings management tool has been through five iterations, landing on 'Google Business Profile.'

The FTC is trying to lay the groundwork for substantial fines against high-profile violators of its endorsement and review guidelines.

Reviews can provide an independent look at management issues and consumer trends at large multi-location chains. This 'proof of concept' approach explores Walmart's inventory woes through the lens of local store reviews.

Apple has released the ability to review most businesses in the US. It is fast, easy and hard to spam. Learn the what's, why's and wherefores of this significant new review platform.

How the co-op model can help build sustainable restaurant delivery that's better for restaurants and local communities.

Whether through incompetence or egregious self-interest, Google has allowed companies like Kelly Forklift to continue to perpetrate customer deception and highlight themselves in search results.

A newly invigorated FTC is taking a much more activist position on a range of issues, potentially including local.

In the past, image search optimization was complicated and returns were minimal for local businesses. That's all starting to change.

A summary of May's analysis and podcasts.

Google critics argue the company's search monopoly harmed Yelp. A closer look reveals a more complex story with missed opportunities.

As official mask mandates lift, our survey shows many consumers are still anxious. That puts a challenging burden on local business owners.

Google is helping local businesses by encouraging more user-generated content. In theory this is good. But more content does not always mean more high-quality content.

Google owns the local review economy. It wasn't always that way. Here's how it happened.

In Amazon's efficiencies and ruthlessness we see all of the contradictions of American commerce and culture.

A new report on the Online Reputation Management industry predicts that growth for North America will more than double between now and 2029.

Google is rapidly building out front and back end capabilities to improve integration with restaurant food ordering and to control many parts of the process, while minimizing costs and extracting some rent.

Early last week Google finally updated Maps for iOS and its attendant privacy label. As you suspected, Google is collecting a lot of personal data.

Survey findings tell us consumers are more eager to resume some pre-COVID activities than others.

In this era of visual storytelling, employee information and images are a way to build trust and humanize your brand.

Using its many technical and content assets, Google Maps is positioning itself as the digital UI for the real world and at the center of the online-to-offline economy.

Google’s blueprint for evolving its products for businesses is to read consumer behavior and revise its business tools accordingly. One important example is how Google is evolving its online chat functionality for businesses.

* The majority of consumers clearly support strict masking enforcement and prefer businesses that do this. Women and older consumers are most supportive. * A meaningful anti-mask minority creates a dilemma for

Like all Google releases it generated massive press. We cast our penetrating 'Kreminologist’s' eye on its many details.