Analysis of Google's Compliance with the Digital Markets Act
Article 6(5) of Europe's Digital Markets Act requires Google (and other gatekeepers) to treat third-party content in a fair and non-discriminatory manner compared to their own services.
Based on our research into how European consumers engage with Hotel and Local search results (detailed below), Near Media does not believe Google's post-DMA search results in the Hotel and Local verticals comply with the letter or spirit of Article 6(5).