Google Announces Curbside Pickup, Indoor Live View for Maps
Using its many technical and content assets, Google Maps is positioning itself as the digital UI for the real world and at the center of the online-to-offline economy.
- Google is inserting itself into curbside pickup grocery transactions with Fred Meyer pilot – and potentially other retail categories in the future.
- Indoor Live View AR walking directions for malls and airports could reignite interest and investment in indoor mapping.
- Using its many technical and content assets, Google Maps is positioning itself as the digital UI for the real world.
From its inception more than 15 years ago, Google Maps has evolved from a tool for basic point-to-point navigation into a digital representation of the physical world, and more recently into a platform that increasingly drives transactions and commerce. And this morning Google announced new features that, in the company's words, "redefine what a map can be."
Here are the main announcements: