Local Review Landscape: Insights from Whitespark's GBP Analysis
The findings highlight the importance of reviews in a wider range of business categories than we previously suspected and the need for tailored strategies based on category and location.
In the world of local businesses, customer reviews play a pivotal role in search visibility, shaping public perceptions and influencing consumer decisions.
Darren Shaw and Whitespark's analysis of a million local Google Business Profiles offers valuable insights into the distribution of reviews across local business categories. This article delves into the findings and their implications for local marketers.
Here are some key insights from the data: