The Visual Future of Local Search
The increasing role of images in the local SERPS is driven by Google's rapidly accelerating "understanding" of images. It impacts the search results in a significant way & image uploads of high-quality images to your Business Profile improves visibility & conversions.
We just published an in-depth 3-part series looking at the rapidly evolving role of images in Local Search and how you can leverage this for your SEO. Please share it with you co-workers and friends.
In Part 1 we explore how images are playing an increasing role in mobil local search as Google has increased the space allocated to images over the past 5 years.
In Part 2 we look at how Google's Image AI is shaping search results and matching images to search queries.
In Part 3 we examine the role of images in increasing local conversions and rank as well as specific steps that both single and large multi-location firms can take to leverage these trends.
We would love your feedback, anecdotes and ideas about the role of images in search.
Please email us your thoughts: mblumenthal@nearmedia.co