Travel and Eating Out Are What Americans Have Been Missing Most
Survey findings tell us consumers are more eager to resume some pre-COVID activities than others.
- We surveyed 500 US adults: “When you feel safe and the economy opens up, what are three things you plan on doing?”
- The top three intended activities were travel, indoor dining and visiting friends and family.
- People were much less interested in going to movies, bars, shopping, exercise, haircuts, church and dating.
The latest pandemic-lockdown in the UK ended this week, prompting people to rush out to pubs to celebrate with morning drinking. More significantly, people also went back into retail stores in a forceful display of pent-up demand for in-store shopping.
Americans are also eager to return to “normal life.” And many of them are doing so already, In fact, so much so that it’s creating new COVID hotspots. Yet many people remain cautious about resuming pre-pandemic activities, although confidence is growing about going out again.