How Might TikTok Embrace Location-Based Marketing?
TikTok offers a multiple opportunities for local marketers of all sizes, provided you do your homework.
- TikTok is a preferred app of Gen Z and Millennials, driving discovery and, increasingly, purchase behavior.
- TikTok offers easy set-up, advertising and commerce tools for marketers, including DMA-based geotargeting.
- TikTok has great opportunities for location marketers, but figure out what works first – or risk potential shame.