Apple Vision Pro: Technical Marvel with WTF Pricing
Apple unveiled its long-awaited XR headset today. It's technically impressive but faces an uphill climb to mainstream success.
Apple just introduced its long-expected and much anticipated Vision Pro headset, which combines both augmented and virtual reality in a single device. This is the first new Apple product since the Watch was introduced in 2014.
The headset is technically very impressive – we'll leave unpacking those details to others – and undoubtedly the most capable XR headset on the market, but it still faces long odds as more than a niche product.