Why Businesses Need to Tell Visual Stories with Their Employees
In this era of visual storytelling, employee information and images are a way to build trust and humanize your brand.
- Businesses can build their brands through their employees, starting with images that make the store/business more inviting, especially on social media.
- Showcasing employees can build trust and humanize brands, which can be a competitive differentiator. It’s important in industries such as home services and healthcare, among others.
- Telling the business’s story visually now is especially important as consumers begin returning to stores, movie theaters and other places that require an in-person experience.
Every company likes to say that people are their best assets, but too often a business’s employees are nowhere to be found where consumers are searching online. It’s important that businesses incorporate images of their people more completely and consistently on their websites, socials, Google My Business (GMB) listings, and everywhere else along the consumer journey. Doing so humanizes the enterprise and builds trust in this age of visual storytelling.
Showcasing people makes intuitive sense at a time when the most visited websites in the world include destinations such as Google, YouTube, Facebook, and Instagram that rely heavily on the power of visuals. Images and video are the lingua franca of our time. But why showcase people? I can think of two big reasons.