When Is the Right Time to Ask for Customer Reviews?
The best time to ask for reviews isn't the next day; it may be more than a week after the transaction according to new research.
- Review solicitations that happened within 24 hours of a transaction were less effective than no request for reviews
- Solicitations nine or 14 days out were more effective in prompting reviews.
- There's no one-size-fits all strategy; you should track your own customer patterns and adjust accordingly.