Why Chat Matters to Google
Google’s blueprint for evolving its products for businesses is to read consumer behavior and revise its business tools accordingly. One important example is how Google is evolving its online chat functionality for businesses.
Google’s blueprint for evolving its products for businesses is to read consumer behavior and revise its business tools accordingly. One important example is how Google is evolving its online chat functionality for businesses. Google has offered basic SMS messaging to consumers for years now. Based on how consumers have adopted messaging and chat, Google continues to enrich its enterprise-focused conversational channel, Business Messages, which makes it possible for businesses to create messaging experiences across Google touchpoints such as Maps and Search. Let’s take a closer look.
Why Is Google Developing Business Messages?
Business Messages is an example of how Google reads the market and reacts. First off, it’s clear that Google is responding to changing consumer behavior.